MYAS CHARCUTERIE
PROMOTING BRAND IDENTITY
WE PARTNERED WITH MYA’S CHARCUTERIE TO DESIGN VERSATILE INSTAGRAM STORY TEMPLATES THAT CAN BE USED ACROSS THEIR SOCIAL MEDIA. THE GOAL WAS TO CREATE A CLEAN, FRESH AESTHETIC THAT HIGHLIGHTS THEIR CHARCUTERIE BOARDS, EMPHASIZES THE QUALITY AND ORIGIN OF INGREDIENTS, AND REINFORCES THEIR BRAND’S COMMITMENT TO FRESHNESS AND TRANSPARENCY.
PLAN TO A CLEANER BRAND
OUR GOAL WAS TO ESTABLISH A CLEAN, MINIMAL, AND FRESH VISUAL STYLE FOR MYA’S CHARCUTERIE. TO ACHIEVE THIS, WE PRODUCED A LIFESTYLE PRODUCT PHOTOSHOOT FEATURING SIMPLE COMPOSITIONS AND INGREDIENT-FOCUSED IMAGERY THAT HIGHLIGHTED QUALITY AND ORIGIN.HTED QUALITY, ORIGIN, AND BRAND AUTHENTICITY.
THE TEMPLATES
THE OVERALL MESSAGE COMMUNICATES A CLEAN, FRESH, FARM-TO-TABLE EXPERIENCE. TOGETHER, THESE VISUALS POSITION MYA’S CHARCUTERIE AS INTENTIONAL, TRANSPARENT, AND PROUDLY SOURCED.
COLOR PALETTE
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MUTED OVERLAYS KEEP FOCUS ON THE FOOD.
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BRIGHT ACCENTS ADD FRESHNESS AND VISUAL POP.
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EARTH TONES AND SOFT NEUTRALS SUPPORT A FARM-TO-TABLE FEEL.
LAYOUT & VISUAL STRUCTURE
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FRAMED BORDERS UNIFY THE STORY SERIES.
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CENTERED SPACING CREATES A CLEAN, POLISHED LOOK.
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LABELS AND CALLOUTS HIGHLIGHT INGREDIENT ORIGINS.
BRAND STORYTELLING ELEMENTS
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“MEET MYA” HUMANIZES THE BRAND AND BUILDS TRUST.
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SIMPLE STEP-BY-STEP GRAPHICS EDUCATE WITHOUT CLUTTER.
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REGIONAL CALLOUTS REINFORCE FARM-FRESH INGREDIENT SOURCING.
