THE BREW CLUB
PREMIUM PACKAGING
PARTNERED WITH THE BREW CLUB TO DEVELOP A LUXURIOUS PACKAGING SYSTEM THAT AMPLIFIES THEIR BRAND PRESENCE AND SHOWCASES THE REFINED QUALITY OF THEIR COFFEE.
CRAFTED FOR REFINEMENT
THE BREW CLUB HAD A STRONG PRODUCT BUT RELIED ON GENERIC, LOW-IMPACT PACKAGING THAT FAILED TO COMMUNICATE THEIR PREMIUM POSITIONING. WE STEPPED IN TO DEVELOP A LUXURY CYLINDRICAL CANISTER SYSTEM, ELEVATING THEIR VISUAL STRATEGY AND REINFORCING BRAND VALUE. THIS DESIGN-LED APPROACH ENHANCES SHELF PRESENCE, STRENGTHENS CUSTOMER PERCEPTION, AND DRIVES HIGHER ENGAGEMENT ACROSS RETAIL AND DIGITAL TOUCHPOINTS.
LIGHT-TONED PACKAGING THAT SIGNALS FRESHNESS & QUALITY
THE HAZELNUT BLONDE ROAST USES A BRIGHT, AIRY COLOR SYSTEM TO CLEARLY SIGNAL A LIGHTER ROAST PROFILE. GOLD ACCENTS AND CLEAN LAYOUTS REINFORCE ITS PREMIUM POSITIONING, MAKING IT AN ACCESSIBLE YET ELEVATED OPTION FOR BOTH NEW AND RETURNING CUSTOMERS.
HIGH-CONTRAST AESTHETICS FOR A BOLD, PREMIUM IDENTITY
THE DARK CHOCOLATE DESIGN EMPLOYS A DEEP, LUXURIOUS PALETTE TO CREATE STRONG VISUAL IMPACT. ITS HIGH-CONTRAST PRESENTATION COMMUNICATES INTENSITY, RICHNESS, AND REFINEMENT, POSITIONING IT AS THE HERO PRODUCT FOR CONSUMERS WHO GRAVITATE TOWARD STRONG, DARK ROASTS.
STRATEGIC VISUAL WARMTH
FOR A SIGNATURE BLEND
THIS FLAVOR LEVERAGES A RICH CARAMEL PALETTE AND SOFT VERTICAL STRIPING TO COMMUNICATE APPROACHABILITY WITHIN A PREMIUM FRAMEWORK. THE DESIGN BALANCES VISUAL WARMTH WITH A REFINED TONE, CREATING A STRONG SHELF PRESENCE THAT APPEALS TO A WIDE CONSUMER BASE.
LID & CLOSURE
THE HEAVYWEIGHT LID HAS A SMOOTH, SATIN FINISH THAT IMMEDIATELY FEELS PREMIUM. ITS ENGINEERED RIM ALLOWS A SLIDE-ON CLOSURE, GENTLY PUSHING OUT AIR FOR A FIRM, SECURE SEAL THAT KEEPS COFFEE BEANS FRESH.
TYPOGRAPHY & DETAILS
ELEGANT CURSIVE TYPOGRAPHY ADDS A SOFT, SOPHISTICATED TOUCH. EACH DETAIL IS INTENTIONAL, CREATING A COHESIVE, HIGH-END COFFEE EXPERIENCE.
CANISTER BODY
WRAPPED IN A SUBTLE LIGHT GOLD, THE CANISTER CATCHES LIGHT IN A REFINED, UNDERSTATED WAY. CLEAN LINES AND STRUCTURED DESIGN GIVE IT A MODERN, ELEVATED PRESENCE.